The Bloomin' News featured Petalos di Pauli because of Paula Estes's unique use of botanicals in her stationery designs. Paula views the Los Angeles Flower District as an extension of her design "tool box," offering a wide assortment of flowers that translate into a rich color palette. The Flower Market provides Paula with the means to obtain botanicals that are difficult to grow in her personal gardens. When filling large orders for cards or complete wedding ensembles, the Los Angeles Flower District is an invaluable resource.
The Bloomin' News is published by the American Florists' Exchange / Los Angeles Flower Market every other month (January, March, May, July, September and November). The publication was started in October 1949 by the Southern California Floral Association, which operated the two major wholesale flower markets (Los Angeles Flower Market and Southern California Flower Market, the largest wholesale flower district in the United States) that, along with storefront vendors, today comprise the Los Angeles Flower District in the 700 block of Wall Street in Los Angeles.
To read the article go to www.BloominNews.com
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